FOUNDERS AND START-UPS
From idea to evidence to market
Practical, evidence-led support for founders and early-stage businesses across the Northern Territory. We help you test your idea, build a plan that works and prepare to pitch with confidence.
Who we work with
Built for founders in every sector
We work with founders of all backgrounds, from first idea to early trading. Whether you are developing a new product, a service, a social enterprise or a new way of delivering something, we help you work out what the evidence says before you commit more time and money.
Ground
Understand you, your idea and what you have to work with.
Frame
Define the real problem, who has it and what must be true for your idea to work.
Validate
Test your assumptions with real customers and the market.
Shape
Turn the evidence into an offer, a price and a business model.
Test
Try it at the smallest practical scale, through a Minimum Viable Product (MVP) or pilot.
Position
Tell your story with evidence and pitch with confidence.
Progress
Make a clear, evidence-based decision on your next step.
Malya is Aboriginal-owned and operated. Where an idea involves Aboriginal enterprise, cultural knowledge or community, we bring added capability in cultural authority and governance.
What you get
What the founder package includes
A clear problem and customer:
who has the problem, what they need and the assumptions to test.
A validation plan:
practical ways to test demand before you spend big.
A Minimum Viable Product (MVP) or pilot plan:
the smallest real test of your idea, with success and stop points agreed up front.
A commercial model:
pricing, costs, revenue and how you will reach customers.
A pathway forward:
milestones, risks, partners and funding options.
Pitch readiness:
an evidence-backed story you can explain in your own words.
Getting started
Three steps to get started....
Request a Quoute
A five-minute form. Partial answers are fine.
Have a scoping yarn.
A free conversation to understand your idea and confirm we are the right fit.
Receive your quote
A written quote setting out the services and fee, usually within five business days.
Common questions
No. We work with founders of all backgrounds and in every sector. Malya is Aboriginal-owned and operated, and brings added capability where culture, community or remote operating conditions matter.
No. You own your plan. We guide, challenge and review, so the plan is yours and you can explain and defend it.
This is an answer
Yes. Your idea and your outputs are yours, and we handle your information confidentially.
From Darwin, across the Northern Territory, and online.
Request a quote
Tell us about your idea
Share as much as you can. There are no wrong answers, and we will follow up to book a scoping yarn.
Your information is handled confidentially. Read our Privacy Policy.